The UAE’s real estate market continues to break records in 2025, driven by surging demand across residential, commercial, and luxury sectors. In April alone, AED 62.1 billion in real estate transactions were recorded, highlighting the robust appetite among investors and end-users.

One segment gaining particular attention is branded residences, which are rapidly emerging as a key driver in the UAE’s luxury property market. According to recent data, Abu Dhabi’s branded residences sector has quadrupled over the past year, with luxury sales reaching AED 6.3 billion in 2024. The growth reflects rising interest from high-net-worth individuals seeking exclusivity, prestige, and world-class lifestyle offerings.

Emaar: Leading the Luxury Charge
Emaar continues to dominate Dubai’s skyline and the branded residence sector, with flagship projects including Armani Residences, The Address, and Palace Residences. By partnering with global luxury brands, Emaar has created premium offerings that strongly appeal to international buyers.

The company is expanding its presence in Downtown Dubai, Dubai Hills, and Dubai Marina, with record-breaking transaction volumes and a steady influx of affluent investors. Emaar’s diversified portfolio and brand strength have helped its share price rise over 60% in the past year, underscoring its leading position in the luxury property segment.

Aldar: Abu Dhabi Embraces Branded Residences
Following Dubai’s lead, Abu Dhabi-based Aldar is expanding its branded residences portfolio. Its recently announced Nobu Residences on Saadiyat Island exemplifies the growing luxury pipeline in the capital. As Saadiyat Island emerges as a new luxury hub, Aldar is well-positioned to capitalize on rising demand for ultra-premium homes.

Beyond Saadiyat, Aldar is forging partnerships with global brands across the UAE’s high-end market, signaling Abu Dhabi’s increasing alignment with Dubai’s luxury property momentum.

Strong Fundamentals Support Growth
The UAE’s real estate boom is underpinned by solid fundamentals, including:

• Rapid population growth and urbanization

• Surging tourism and hospitality demand

• Economic diversification and infrastructure development

• The global appeal of luxury-branded residential projects

For investors, branded residences represent a compelling opportunity. Developers such as Emaar, Aldar, and Deyaar are well-positioned to benefit from this growing segment, attracting high-net-worth individuals and global capital to both Dubai and Abu Dhabi.

As the UAE luxury property market continues to expand, branded residences are set to play an increasingly important role, reshaping skylines and investment strategies alike.